Brand. Demand. Ops. AI.

Fractional Services

Diagnose. Design. Deliver.

I work with leadership teams to uncover growth barriers and design joined-up marketing strategies that align with commercial goals.Whether you need a full GTM rethink, an operational overhaul or sharper demand focus, I take a holistic, diagnostic-led approach — ensuring you have the right strategy and activation plan for long-term brand building and revenue generation.

About

Marcoms Consulting

Led by Sally Donohoe, a commercially-focused marketing generalist with 15+ years of experience across SaaS, tech, professional services, scale-ups, SMEs and corporates.I help ambitious B2B organisations align brand, demand generation, and digital operations to drive growth. From GTM strategy to ABM and AI-enabled marketing, I bring deep expertise and a hands-on, results-driven approach.

ai-enabled

Strategic thinking. AI powered

If you're not leveraging AI fully across the operation this is an untapped opportunity for driving huge efficiencies and scale in deployment of marketing activity.From content and campaign planning to research, optimisation, and performance tracking — I take a systems thinking approach to optimise processes and build AI-assisted workflows. I can ramp up the output and impact of lean teams, automate and significantly increase the speed to execution.

• See ABM work for tech client

• See GTM work for Contech SaaS

• See brand work for scale-up

“Sally expertly led our go-to-market planning for our Contech platform, with a highly collaborative and insight-led approach. She went beyond the brief to deliver a robust strategy that clearly differentiated our offer in a highly competitive market. I would highly recommend Sally for any project requiring a broad, strategic perspective and a practical framework the team can rally behind.

Emmanuel Cagossi, Head of Marketing & Communications

"Sally did s great job of articulating our purpose and vision into an actionable marketing strategy. Her clarity of thought and focus on the key issues has brought us to conclusions quickly and concisely. She's fun to work with too!Sally has given us an edge in the marketplace for the next stage of our business journey. I'd highly recommend Marcoms consulting for marketing communications and strategic support. "

Marcus Hurd, Managing Partner at ndapt

"Sally was excellent to work with. Her collaborative, iterative style helped bring definition to the undefined and was instrumental in shaping & sharpening our message. Through this work, we further codified our offering and how it was differentiated in the market.She challenged respectfully and stretched us in directions that were initially uncomfortable but ultimately led to bigger and better outcomes. Sally is a gem and I hope to work with her again in the future."

Jeff Kay, Senior Director at Conduent